Promotional Advertising is a fancy industry term for placing your company’s logo, website address and other information on items that people use daily, or frequently. Have you ever seen a company’s name on a coffee mug or a ballcap? That’s promotional advertising. Given the ever-shortening attention span of the consumer, and the still exorbitant cost of TV and print advertising, specialty advertising is a more effective, more economical way to get the word out about your business.
There are many choices when it comes to promoting your business. If you were to ask a marketing professional which media should be utilized to advertise a business, the most common answer you will get is “all of them.” Of course, not every business has the resources to be present in every media, and that is why you should consult with us on affordably putting your business logo and website address on, say, a coffee mug that will be seen at every breakfast for the life of the mug, not to mention pens, calendars and mouse pads. Promotional advertising is one of the most enjoyable aspects of our business, because we get to merge our creative side with the experience and contacts developed over a quarter-century of business. This is what we can do for you.
Whether it’s coffee or tea (mugs), water (glasses), beer (steins) or spirits (tumblers/shot glasses), we can work with you on creating an advertising product that will be seen, and seen often. The reason companies still invest millions of dollars every year to advertise established brands is because we human beings often base consumption choices on what’s in the front of our mind at the time the choice needs to be made. And what better way to put your company, good or service in the front of your prospective customer’s mind than by placing your logo, website, slogan, or other information on drinkware that will be used often, perhaps every day, for years. Talk to us about using customized drinkware to effectively advertise your business.
As a society, we Americans love our ballcaps, and it was our own U.S. Navy that introduced the t-shirt to the masses at the turn of the 20th century by issuing them as standard undershirts. By putting your company’s logo on a ballcap, t-shirt, polo shirt or other wearable, you are ensuring your company’s presence on clothing items that are an indispensable part of our national uniform. Yes, people have their work uniforms, whether that’s a tailored suit or construction overalls. But those are (sometimes grudgingly) worn for 8-10 hours per day, and only on workdays. As soon as the wearer enters his or her home, and as soon as the 5 o’clock whistle blows Friday, we reach for our caps, our t-shirts and our polo shirts. Let us help you put your company’s logo on what all of us like to wear, all the time.
If you were a child during the 70s and 80s, you may remember reading of the paperless, inkless office of the future. Your customer, also a child of the 70s and 80s, smiles ironically as she clicks “Buy” on that case of printer paper. Oh, she also smiles when she clicks “buy” on that box of pens. So much for predictions. Well, once she prints out her report on all that paper, she’s going to need a portfolio to keep the paper neat and project professionalism. Why not put your company’s logo on a leather portfolio that you gift her, to thank her for her years of patronage? And since she’s still using pens, they may as well be pens with your company’s logo. If without her patronage of your business, your two-week vacation would be reduced to a one-week vacation, then a finely crafted fountain pen, customized with your logo, is the way to thank her (and keep your company in the front of her mind). Let us show you how you can use customized office products to promote your business.